Summary/services offered: Bespoke prenatal vitamins. Doctors and midwives routinely recommend prenatal vitamin supplements to pregnant people without much thought beyond the basics, with all pretty much the same. Dr. JOJO Vitamins are designed for each state of pregnancy. Most pregnancies in the U.S. are unplanned, so we believe anyone who might get pregnant ought to be taking a prenatal vitamin, since organs are forming even before most know they are pregnant, when folic acid supplementation is most critical.

How does your work differ from others in your profession? Our vitamins were developed by two specialists in high-risk pregnancy with decades of experience. Our 0/1, preconception and first trimester, formula is specially designed for those trying to get pregnant and in the first trimester with the maximal amount of folic acid allowed by the FDA, critical for reducing the risk of neural tube defects (spina bifida). The second and third trimester formula (2/3) has all the standard supplements needed to support maternal and fetal health. There is also a postpartum version (4+) for the “fourth trimester,” with less iron to reduce constipation.

What should a client expect from working with you? High-quality, physician-designed vitamins made in a FDA-registered facility, lab-tested to ensure safety. All products are vegetarian with no artificial dyes.

How is your business evolving in the coming year? We plan to introduce a version with added DHA and choline and are considering gummy varieties.

What is most important for Natural Awakenings’ readers to know? JOJO Vitamins are the only prenatal supplements designed by specialists in the most complicated pregnancies and intended for every pregnancy.